Head of product · İstanbul · open to remote
I design products, and then I go build them.
I started as a backend engineer and moved into product without putting the keyboard down. Today I run product at Cloud4Next, taking a B2B FinOps platform from an empty repo to launch. Everything below the fold is something I shipped, not something I supervised.
Now
What I'm working on
A B2B FinOps SaaS platform: cloud cost visibility, optimization and reporting for teams who know their cloud bill is too high but can't say why. I own strategy, MVP scope, the specs engineering builds from, and the story we tell investors.
- Scope: cut a large feature matrix down to a delivery plan two teams can actually ship.
- Specs: conversational FinOps assistant, auth architecture, navigation IA, event taxonomy.
- Position: conversational AI, fast time-to-value, flat-rate pricing, against the incumbents.
- Open question I'm sitting with: visibility alone doesn't convert. Where does the first savings loop go?
Work
Seven years, engineering to product
I spent the first half writing the systems and the second half deciding what they should be.
B2B FinOps SaaS from zero to launch. Strategy, MVP scope, specs, go-to-market, investor narrative.
ML for PRD automation and delivery analytics, used by 15+ PMs. Automated Jira sprint reporting and cut manual work by around 70%. Owned the Insider integration architecture across iOS, Android and web. Led the rebuild of the fraud engine.
Owned the roadmap of an event discovery app. Personalized recommendations and a rebuilt onboarding lifted 30-day retention by around 20%.
Moved payment workflows from a monolith to microservices, bringing average transaction latency down around 30% while staying inside regulatory constraints.
Built and exited an event management SaaS. Architecture, go-to-market and daily operations, all of it.
.NET, PHP and ASP.NET APIs and microservices for legal-tech and e-commerce platforms.
Ship log
Things I built on my own time
Side projects are where I test ideas I can't test at work. Open any entry to see what it is, why it exists, and what it taught me.